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Life & Mindset Coaching

Helping You Move
Forward With
Confidence.

Personalized coaching designed around your goals and growth — not a template, not a formula. Just clear thinking, honest conversation, and steady progress.

120+ clients coached
ICF Certified
Free discovery call
Serena Mitchell
ICF Certified · Life & Mindset Coach
"You don't need to have everything figured out to start. You just need to take the next step with someone who believes in where you're going."
Serena Mitchell
About Me

Where I'm Coming From

I became a coach because I needed one. After a decade of corporate work that looked great on paper and felt hollow in practice, I made a decision that changed everything. Now I help others make theirs.

ICF Professional Certified Coach (PCC)
Co-Active Training Institute Graduate
120+ clients · 8 years in practice

I work with people who know they're capable of more — and are tired of waiting for the right moment to act on it. My clients include career-changers, entrepreneurs, new leaders, and people at personal crossroads who want to move forward with clarity instead of urgency.

I don't give advice. I ask better questions. The answers you need are already in you — sometimes you just need someone to help you hear them.

🪞
Honest Reflection
The coaching relationship works because it's direct. I won't just validate — I'll challenge.
🌱
Real Progress
Not motivation that fades after a week. Sustainable change built on your actual life.
🔒
Safe Space
What we discuss stays between us. Full stop.
🎯
Your Goals
Not what I think you should want. What you actually want and aren't yet moving toward.
Coaching Programs

How We Work Together

Three programs designed for different stages and commitments. Start wherever you are.

🌅
Clarity Session
A single focused session to get unstuck
Who this is forYou know something needs to change but aren't sure what the next step looks like. You want a clear path forward from a single conversation.
90 Minutes · One-Time
What's Included
90-minute deep-dive session (video)
Written session summary and insights
3 clear next actions
7-day follow-up message
$220 / session
🌳
Depth Program
Six months of transformative partnership
Who this is forYou've done some work on yourself and want to go deeper. A significant transition is ahead — and you want a true thinking partner for all of it.
6 Months · 12 Sessions
What's Included
12 x 60-minute sessions (bi-weekly)
Everything in Foundation
Mid-program intensive (180 min)
Values and strengths assessment
Direct phone access
$2,200 / 6-month program
Client Stories

In Their Own Words

Paralyzed Decided
"I'd been thinking about leaving my job for two years. In three sessions with Serena I understood why I was staying, what I was actually afraid of, and what I genuinely wanted. I handed in my notice six weeks later."
What Changed
Left a 9-year career · Launched freelance practice · Revenue matched salary in 8 months
KR
Kira R.
Marketing Director turned Consultant · Foundation Program
Overwhelmed Grounded
"I kept telling myself I was fine. Serena helped me see that 'fine' was a really low bar I'd been using to avoid looking at what I actually needed. Six months later I barely recognize my life — in the best possible way."
What Changed
Set real boundaries at work · Rebuilt relationship with partner · First real vacation in 4 years
TM
Thomas M.
VP of Product, Tech company · Depth Program
Drifting Directed
"I had everything I thought I wanted and still felt like something was missing. Serena didn't fix that — she helped me understand what was actually happening. Now I know what I'm building toward and why it matters."
What Changed
Clarity on core values · Renegotiated role at work · Started the nonprofit she'd talked about for years
AL
Amara L.
Finance Executive · Foundation Program
Free Resources

Start Here

Practical tools and reflections for wherever you are right now. No email required for most.

📋
Workbook
Free
The Life Audit: A 30-Minute Reflection Guide

Ten questions that cut through the noise and get to what's actually working in your life, what isn't, and what you've been avoiding looking at.

🎙️
Audio Guide
Free
Values Clarity: A 20-Minute Guided Exercise

Most people have never consciously named what they value. This guided audio exercise helps you identify your actual values — not the ones you think you should have.

✍️
Journal Prompts
Free
52 Weekly Questions for Self-Directed Growth

One question per week, designed to move you forward without pressure. Built around the same questions I use in coaching — adapted for solo reflection.

First Step

Schedule a Call

The discovery call is free, 30 minutes, and completely without pressure. We figure out if we're a good fit — and if we are, what the right next step looks like.

☎️
Discovery Call
Free 30-minute call to see if coaching with me is the right fit.
Free
💬
Single Session
Book a standalone Clarity Session directly.
$220
🌿
Program Kickoff
Already decided? Book your first Foundation session.
$1,200
Select Session Type
January 2025
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Book: Jan 21 · 10:00 AM — Discovery Call
Before You Reach Out

Common Questions

Honest answers to what people most often wonder before booking their first call.

Prefer to Just Write?
serena@serenamitchell.co
I reply to every message personally within 24 hours.
What's the difference between coaching and therapy?
Therapy primarily looks backward to understand and heal. Coaching looks forward to clarify and move. A therapist helps you process what happened; a coach helps you figure out what you want to happen and how to get there. The two can complement each other — and if I ever feel therapy is what you need, I'll say so honestly.
What if I don't know what I want from coaching?
That's actually one of the most common starting places. "I know something needs to change but I don't know what" is a completely valid entry point. The discovery call exists precisely to figure out whether coaching is the right container for what you're experiencing — and if it is, what we'd actually work on together.
How does coaching actually work session-to-session?
Each session starts with where you are right now — what's on your mind, what's shifted since we last spoke, what you want to explore. I'll ask questions, reflect back what I'm hearing, and help you think more clearly about whatever's in the way. Sessions end with a commitment — something specific you're going to do or notice before we meet again. No homework. Just one clear intention.
Is everything confidential?
Yes. Everything you share in our sessions stays between us. I follow the ICF Code of Ethics, which includes strict confidentiality requirements. The only exceptions are the narrow ones required by law — situations involving imminent harm to yourself or others, which essentially never arise in coaching contexts.
What if I start a program and it's not working?
We'd talk about it directly. I'd rather have an honest conversation about what's not working than watch you disengage. Sometimes that means adjusting the focus; sometimes it means acknowledging coaching isn't the right fit right now. If we end early by mutual agreement in the first month, I'll refund unused sessions. I'm not interested in keeping your money if I'm not genuinely helping you.