✦ 2 PDF Files — Instant Access

Your Email List Is
Your Most Valuable
Business Asset.

Build it from zero, write sequences that sell, and turn subscribers into loyal customers — even if you’ve never sent a marketing email before.

Get the Ebook + Swipe File — $13 → See what’s inside ↓
8-chapter ebook
20 email templates
post-purchase & seasonal emails
Beginner-friendly
Email Marketing 101 and Email Swipe File — ZU2B guides preview
$36
Average return for every $1 spent on email marketing
4B+
Email users worldwide — more than all social media combined
4x
More opens for welcome emails vs. standard campaigns
What’s inside
Two Files. Your Complete Email System.

The ebook teaches you everything. The swipe file gives you ready-to-send templates so you never have to start from a blank page.

📘
File 1 — Full Ebook
Email Marketing 101

An 8-chapter guide that takes you from “I’ve never sent a marketing email” to a fully set-up list, automated welcome sequence, and email habit that converts.

✓ How email marketing works + key terms explained
✓ Platform comparison + beginner recommendation
✓ 5 fastest list-building strategies
✓ Lead magnet creation guide + naming formula
✓ 5-email welcome sequence framework
✓ Subject line formulas + open rate tactics
✓ Nurture sequences + automation setup
✓ 5-email sales sequence that converts
✉️
File 2 — Swipe File
Email Swipe File (20 Templates)

20 ready-to-customize email templates covering every situation — from your first welcome email to your last sales close. Fill in the brackets and send.

✓ 5 welcome sequence emails (complete set)
✓ 3 weekly newsletter templates
✓ 5 sales sequence emails (complete set)
✓ 4 re-engagement & referral emails
✓ Referral, milestone, post-purchase & curation emails
✓ Subject line + preview text for every template
✓ Pro tip on every template
✓ 3 post-purchase & seasonal emails
The 8 chapters
01
Email Marketing Fundamentals
Key terms, the email flywheel, and why email beats every other channel for ROI.
02
Choosing Your Email Platform
Honest comparison of Mailchimp, ConvertKit, Flodesk, MailerLite, and more — with a clear beginner recommendation.
03
Building Your List From Zero
The 5 fastest list-building strategies and exactly what NOT to do (that could get your account banned).
04
Creating Your Lead Magnet
8 lead magnet formats, what makes one irresistible, and the naming formula that doubles opt-in rates.
05
Writing Your Welcome Sequence
The 5-email welcome framework that turns new subscribers into engaged readers from day one.
06
Writing Emails People Actually Open
Subject line formulas, preview text tactics, and how to write the first line that keeps them reading.
07
Nurture Sequences & Automation
The 3 types of emails, the nurture formula, and how to build a system that works while you sleep.
08
Converting Subscribers Into Customers
The trust ladder, the 5-email sales sequence, and the one metric that actually tells you if it’s working.
Who this is for
Built for Complete Beginners.

No email marketing experience required. No tech skills needed. Just the willingness to start.

🌱
Starting From Zero
You’ve never sent a marketing email and feel overwhelmed by where to begin. This guide removes every obstacle between you and a live, growing email list.
📱
Social Media Creators
You’ve built an audience on social media but know that rented land is risky. Email gives you a direct line to your audience that no algorithm can take away.
🧑‍💼
Entrepreneurs & Coaches
You have a product or service to sell and need a consistent, scalable way to nurture leads and convert them — without relying on paid ads or social media.
Get instant access
2 Files — Instant Download
Email Marketing 101
The complete beginner’s system — ebook + swipe file. Everything you need to build, grow, and monetize your email list from scratch.
$13
One-time purchase — no subscription
Everything included
✓Email Marketing 101 Ebook — 8 chapters, 40+ pages, beginner-friendly
✓Email Swipe File — 20 ready-to-send templates across 4 categories
✓Complete Welcome Sequence — 5-email framework + template set
✓Complete Sales Sequence — 5-email framework + template set
✓Lead Magnet Creation Guide — formats, naming formula, delivery setup
✓Subject Line Formula Bank — 50 starters organized by psychological trigger
✓Platform Comparison Guide — find the right ESP for your budget and goals
✓Instant Download — both files, access in seconds, yours forever
Get the Ebook + Swipe File — $13 →
🔒 Secure checkout · Instant delivery · Individual use only
📦

Want the complete ZU2B collection?

Get Email Marketing 101 plus the Social Media Branding Blueprint, Website Launch Blueprint, Content Creation Toolkit, and Website Launch Checklist — everything you need to build a full online presence.

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Common Questions
Do I need any experience to use this?
None. This guide is written specifically for people who have never sent a marketing email. Every term is explained, every step is broken down, and the action items at the end of each chapter tell you exactly what to do next.
Which email platform does this guide recommend?
Chapter 2 compares all major platforms — Mailchimp, ConvertKit, Flodesk, MailerLite, Klaviyo, and ActiveCampaign — with honest pros and cons for each. It includes a specific beginner recommendation based on price, ease of use, and features.
What’s in the swipe file exactly?
20 complete email templates — each with a subject line, preview text, full body copy with [bracketed placeholders], a CTA, and a pro tip. Templates cover: welcome sequences (5 emails), weekly newsletters (3 templates), sales sequences (5 emails), re-engagement & referral emails (4 templates), and post-purchase & seasonal emails (3 templates).
How quickly can I get started?
You can have an email platform set up, a lead magnet created, and your opt-in form live within a day. The 30-day action plan at the end of the book maps out exactly what to do each week so you’re not guessing.
Can I share or resell this?
No. Both files are licensed for individual use only. You may not reproduce, distribute, or resell this material without written permission from ZU2B. Commercial use or redistribution is strictly prohibited.
What’s your return policy?
ZU2B offers a 30-day guarantee if a digital product is defective or doesn’t match its description — reach out at legal@zu2b.com within 30 days of purchase. Outside of that, all digital product sales are final.
Your most valuable marketing asset

Build your list.
Own your audience.

Social media is rented. Your email list is yours forever. Start building it today.

Get the Ebook + Swipe File — $13 →
Results Disclaimer

The digital products, content, and resources provided by ZU2B are for informational and educational purposes only. Results will vary based on individual effort, experience, market conditions, and other factors outside of our control. ZU2B makes no guarantees, representations, or warranties regarding specific outcomes or earnings from the use of any product, strategy, or information provided. Any results mentioned — whether from testimonials, examples, or case studies — are not typical and should not be interpreted as a promise or guarantee of similar results. You are solely responsible for your own decisions, actions, and results.