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Is your contact form driving people away?

Field Note #070
🟢 Beginner ⏱ 5 Minutes ✓ Observation from Experience
🖥️ Website Tip Wednesday — Is your contact form driving people away?
Your marketing is working. People are clicking. But if your inbox feels quieter than it should, the problem might not be your offer — it might be your form.
Form friction is one of the quietest conversion killers on a business website. Most owners set up their contact form once and never test it again from a customer’s perspective.
Three things worth fixing today:
1. Too many fields — keep initial contact forms to 3–4 fields maximum. If someone just wants a quote, don’t ask for their address and company size first.
2. Mobile keyboard friction — email fields that default to capitalizing the first letter, or don’t show the @ symbol. Small frustration, but it causes real drop-off.
3. A “Submit” button — replace it with something specific. “Get My Free Quote” or “Send Message” tells the visitor exactly what happens next.
The 2-minute audit: pull up your site on your phone and fill out your contact form completely as if you were a first-time customer. Did it feel effortless, or did it feel like doing paperwork?
🌐 ZU2B.com

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