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This week’s build: owning more of the customer experience.

Field Note #099
🟡 Intermediate ⏱ Project ✓ Observation from Experience
We used to run our digital product checkout through Payhip, a third-party platform. It’s a solid tool for getting started, but every redirect and extra step between a customer and a purchase is friction they don’t need.
So this week we brought our digital products home. Guides and bundles now check out directly on zu2b.com, without a third-party redirect. Templates are next.
We also launched a standalone contact widget that’s now available on the site—a clean, lightweight widget any small business owner can add to their own site to capture leads without cluttering the layout.
Plus the usual weekly sweep: mobile layout fixes, faster asset delivery, cleaner code.
Every redirect you remove between a customer and your product makes doing business with you easier.
What’s one piece of friction you eliminated in your business this week?

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