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Put the proof where they’re already looking

Field Note #095
🟢 Beginner ⏱ 5 Minutes ✓ Observation from Experience
This week we’ve been tightening up the legal pages in the footer and stripping friction out of forms. Today ties the two together in one layout decision.
When a visitor reaches your main button — whether that’s “Get a Free Quote,” a contact form, or checkout — a few questions can run through their mind:
Is this company legit?
Are they going to spam my inbox?
How long will this take?
Leave those questions unanswered and hesitation can win.
Put a relevant trust signal directly beside the action, and you can answer some of that uncertainty before the visitor ever has to ask.
✅ Below your email field: “Your information stays private.”
✅ Next to your quote button: “Replies within 2 business hours.”
✅ Near your main button: a genuine review, verified security/payment indicator, or a real customer count.
Don’t make visitors dig through your footer to feel safe doing business with you.
Put the proof where they’re already looking.
Look at your homepage’s main button right now.
What’s standing beside it?

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