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Your domain gets them there. Your website gives them a reason to stay.

Field Note #317
🔬 Generalized ⏱ 5 Minutes ✓ Observation from Experience
Your domain is the address people use to find you online.
But once they arrive, the domain can’t do the rest.
Your website has to make it easy for visitors to understand what you do, find what they’re looking for, trust what they see, and know what to do next.
That’s why a website can be technically healthy and still create friction.
Fast pages matter.
Clear navigation matters.
Readable content matters.
Good mobile experiences matter.
A clear next step matters.
Your domain opens the door.
The experience behind it determines whether people walk through.
As you look at your website this week, don’t just ask “Does it work?”
Ask:
“How much effort am I asking my visitors to make?”
👉 ZU2B.com

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