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Every widget on your website made sense when you added it.

Field Note #271
🔬 Generalized 🟢 Beginner ✓ Observation from Experience
The social media feed. The archive links. The badge from a certification you earned three years ago. The calendar that hasn’t been updated since spring. Each one felt like a useful addition at the time.
But your visitor doesn’t see a thoughtfully curated sidebar. They see a page asking them to look in too many directions at once, at the exact moment when they’re trying to decide whether to stay or leave.
Most websites are designed around what the owner wanted to include, not what the visitor needs to find. The result is a page that competes with itself.
One question worth asking this week: what is the one thing you want a visitor to do when they land on your site?
If the answer is clear to you but the page doesn’t make it clear to them, that’s the gap worth closing.
👉 ZU2B.com
📊 pulse.zu2b.com

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